Accessible. Centralized. Effortless
Hatachana – Your go-to app for simple and flexible guided tours in the city.
Role
Product Designer Research & Testing
Tools
Figma. Photoshop. Illustrator
Background
Overview
HaTachana is a smart and intuitive mobile app designed to make exploring Tel Aviv easier, richer, and more personal. Whether you're a tourist or a local, the app helps you discover and book guided tours and unique experiences — all in just a few taps.
With a clean, user-friendly interface and real-time updates, the app ensures a smooth and engaging experience from registration to the final step of your tour.
The Problem
Although Tel Aviv offers a wide variety of urban tours and cultural experiences, there is currently no centralized, user-friendly platform that brings them all together in one place. Both locals and tourists often struggle to discover relevant tours, compare options, and complete bookings easily. At the same time, tour guides and experience organizers face challenges in reaching their target audience and managing their operations efficiently. This lack of organization and accessibility leads to missed opportunities and a less seamless, engaging experience for all users
KPI
01
Increased participation in guided tours and cultural experiences in Tel Aviv.
02
Streamlined booking process and reduced friction for both users and tour providers
03
Creation of a connected community around urban exploration and local tourism.
04
Improved accessibility and personalization for a wide range of users and interests.
Target Audience
The app is designed for anyone looking to explore Tel Aviv through curated tours and local experiences — including tourists, families, students, expats, and curious locals.
It helps users find and book the most relevant experiences based on their interests — from street art and architecture to history and food —
all within a friendly, intuitive platform that supports users from the moment they start planning until the tour is complete
Research
Market Analysis
I conducted an in-depth review of digital platforms offering cultural experiences and guided tours, focusing on user behavior, interface patterns, and booking flows. My goal was to understand what creates a personal, intuitive, and accessible user experience.
The insights I gathered played a key role in shaping "HaTachana" into a platform that blends Tel Aviv’s unique character with modern digital expectations — making it easier for each user to explore the city in a meaningful and engaging way.
User Research
I conducted interviews and usability tests to understand how users interact with tour-booking apps. The research showed that users expect a fast, intuitive experience with minimal steps. They value clear navigation, personalized suggestions, and immediate feedback.
These insights helped shape “HaTachana” into a simple and engaging platform that supports quick decision-making while highlighting local culture.
Research Insights
Speed & Access:
Users want to find and book relevant tours within minutes.
Visual Trust:
Decisions rely on images, ratings, and clear descriptions.
Real-Time Availability:
Users expect up-to-date info and instant confirmation.
Local Connection :
Preference for authentic, locally relevant experiences.
The solution
HaTachana brings together everything you need to explore Tel Aviv
With real-time booking, smart filters, and authentic content, it saves time, builds trust, and delivers a fast, meaningful, and culturally rich experience for every user.
Design System
I aim for a clear, engaging, and user-friendly design that highlights local content, simplifies navigation, and allows users to explore and book tours effortlessly.
